I started Bamboo Branding because I recognized a need: small and midsize businesses ($5-500MM) could really benefit from some big time marketing expertise. Maybe they can’t afford to hire someone like me fulltime or their marketing leadership just isn’t quite as experienced. Whatever the reason, there is a need for strong strategic thinking guidance and leadership at an affordable price. Enter Bamboo Branding—fractional CMO services and executive coaching for senior marketing leadership.

I’ve been asked many times why I named my company Bamboo Branding. Have you ever tried to name a company? I think naming a company might be more difficult than naming a baby. A company name needs to communicate so much. It needs to reflect your brand personality. It needs to be memorable. It needs to be easy to spell, work as an email address and, on top of all that, the domain name needs to be still be available!

Like every company name, there’s a story behind why I chose Bamboo Branding as the name for my company.

1. Bamboo grows crazy fast, just like Bamboo Branding can help your company grow. With more than 17 years of marketing experience managing iconic brands like Altoids, Slim Jim, Huggies, and Daisy sour cream, I have the expertise to make a major impact on your business.

2. Bamboo is durable and resilient, just like I am. Like everyone, I’ve been knocked around a few times in my career despite my best efforts. But I know it doesn’t matter how many times I get knocked down, as long as I keep getting back up. I pride myself on having a strong sense of resiliency. I want my company to have that same resiliency, knowing our clients will benefit from our tenacity.

3. I like the natural and clean brand feel a name like Bamboo offers. I am a very authentic person, always working to bring my whole self to work. I feel like nature is just like that, true to itself at all times. I think that’s part of the reason why our clients love to work with us: what you see is what you get. We’re there to help you however we can.

4. Alliteration. It gets me every time. Bamboo. Bamboo. Bamboo. It’s just fun to say.

I hope you like the name. Let me know what you think (just keep in mind it’s too late for me to change it now. Ha!) And if you or someone you know could use our help, don’t hesitate to reach out. Our business runs 100% on referrals, so we’d appreciate the connection.