Consulting – Bamboo Branding

Fractional CMO

Not ready or can't afford to hire the full-time marketing executive you want? Need someone to lead the department while you have an open headcount? We're here to bring brand marketing expertise to your business as a Fractional CMO. The fractional part means you get a senior marketing leader who’s fully-committed to your team, but not fully-burdened with executive-level costs. The CMO part means you get deep marketing knowledge, an executive level partnership and an experienced leader who knows how to get things done.

Strategic Brand Consulting

While CEOs and business owners know many things, sometimes they realize they need to be pointed in the right direction by an expert. Often this in the seemingly easy, but surprisingly complex world of brand marketing. With Bamboo Branding’s Strategic Brand Advising, business leaders get expert brand guidance when and where they need it. They get direction on how to solve their toughest brand challenges so they can be confident in achieving their vision.

FRACTIONAL CMO

Your interim strategic brand marketing leader to lead your business and your team to growth.

Who It’s For

Chief Executive Officers and business owners who need a hands-on approach and expert guidance on building and managing their brand as well as leading their marketing function.
Companies that have an existing marketing team that needs executive level guidance, perspective, and leadership.
Companies who are planning on hiring a VP Marketing or CMO role that want to get a running start on major go-to-market activities and take the time to find the right fulltime candidate.
Private equity & venture capital firms who see an opportunity to bring in an interim marketing leader to stimulate growth in their portfolio companies

How It Works

This program is completely customized for the company’s needs. As a Fractional CMO, we’ll becomes an extension of your team by creating strategy, setting priorities, leading team meetings and taking responsibility for the outcomes. We work with clients to align our involvement with their needs and major activities so while there are similarities in focus and objectives, each engagement is scoped to the needs of the business. All meetings are conducted via Zoom allowing access to brand expertise from anywhere in the world.

What’s Included

Weekly check-ins
Unlimited emails & texts
Creation of presentations & materials such as brand plans, advertising campaigns, sales collateral, and packaging graphics
Coach in-house staff to implement strategy and execute marketing programs while developing their skills and unlocking their potential for future leadership
Lead other meetings including agency meetings and customer calls
Develop marketing KPIs and provide feedback on performance
Weekly action item tracker to ensure accountability and measure progress

Potential Topics to Cover

Tackling your biggest strategic challenge (brand, business, marketing, or people)
Clearly communicate your brand’s value
Leverage multiple platforms to drive brand awareness
Improve the effectiveness of communications and marketing programs
Secrets to successful new product innovation
Expand the brand’s target audience
Identify new growth opportunities
How to integrate sales & marketing processes
Whatever else is keeping you up at night!

Some of the Benefits You’ll Receive

Maximize the impact of limited marketing resources
A strong brand & growing business
Better work product
More free time: Find time and focus your attention on other priorities
Flexibility in hiring: get expertise when you want it for as long as you need it
Accelerated team member development
An engaged and motivated team
Lower overhead
Outside perspective and expertise with categories, industries, retailers, and capabilities with which you may not be familiar
The confidence that comes from having expert guidance
The comfort that comes from having a mentor

Here When You Need Us

As a Fractional CMO, we act as a plug and play resource for your business, one that gets up to speed quickly and makes an immediate impact. We find that when clients commit for engagements of 3-6 months or longer there is a high level of commitment to each other and an opportunity for marketing strategies and initiatives to take shape.

What Our Clients Say

“I am profoundly grateful for the partnership that I have with Jeni. She has been an instrumental sounding board, collaborator, and mentor. Jeni listens with an objective ear and humility. Her advice is thoughtful and well balanced. She speaks candidly and I can always count on her to challenge me to look at things from a different angle. She finds the things that are hidden in my blind spots. I am always impressed by how quickly she can distill information, pull from her own experiences or insights, and come up with helpful nuggets to consider or a new framework. Jeni has made a tremendous impact on my executive development, providing me with the reassurances that I have needed along the way to feel confident in my approach.”

“In short, Jeni is extraordinarily impactful to our brand and very rewarding to work with. From day-to-day guidance of campaign execution to leading our team through five-year brand strategy, her breadth of business and CPG knowledge makes her an invaluable resource. There is seemingly no marketing-related problem she hasn’t dealt with in her impressive career. The grace in which she partners with me to not only work through challenges, but also teach me her process is truly remarkable.”

STRATEGIC BRAND CONSULTING

Your strategic advisor for brand development & business growth