Who It’s For

• Chief Marketing Officers and Vice Presidents of Marketing who feel lonely at the top, are under pressure to deliver, and could use a sounding board
• Marketing leaders who are new to an executive role and could use a little guidance as they navigate the complex territory of senior leadership

How It Works

This program is completely customized for the participant’s needs. It is a unique development experience that includes weekly 1:1 meetings and a collection of other tools and resources. All sessions are conducted via Zoom allowing access to marketing expertise from anywhere in the world.  Unlimited emails and texts are included to ensure all questions are answered and specific needs are addressed between meetings.

What’s Included

• Weekly 1:1 coaching sessions online
• Unlimited emails & texts
• Review and feedback of presentations & materials such as brand plans, advertising campaigns, and packaging graphics
• Development of and progress on a personalized Individual Development Plan for professional growth
• Annual collection & shareout of 360 feedback from the people you work with to identify blindspots and help address them
• Action item tracker to ensure accountability and measure progress

Potential Topics to Cover

• Tackling your biggest strategic challenge (brand, business, marketing, or people)
• Influencing at the executive level
• Developing and coaching your staff to maximize results
• Best practices for leading teams
• How to create a stronger team culture
• Secrets to successful new product innovation
• Prioritizing workload for optimal performance
• Whatever else is keeping you up at night!

Some of the Benefits You’ll Receive

FOR PARTICIPANTS

• A supportive & knowledgeable partner
• A sounding board to hone new ideas for growing your business, your team, and yourself
• A “fresh set of eyes” on your marketing challenges
• A reality check on your marketing game plan
• Accountability to achieve your goals
• Professional growth including a personalized Individual Development Plan
• The confidence that comes from having expert guidance
• The comfort that comes from having a mentor
• Appear as confident as you now feel

FOR EMPLOYERS

• Accelerated team member development
• Greater contribution: Build your marketer’s strategic thinking
• Growing brand. Growing business.
• An engaged and motivated team
• Increased employee loyalty & retention

What Our Clients Say

“I am profoundly grateful for the partnership that I have with Jeni.  She has been an instrumental sounding board, collaborator, and mentor.  Jeni listens with an objective ear and humility.  Her advice is thoughtful and well balanced. She speaks candidly and I can always count on her to challenge me to look at things from a different angle.  She finds the things that are hidden in my blind spots. I am always impressed by how quickly she can distill information, pull from her own experiences or insights, and come up with helpful nuggets to consider or a new framework. Jeni has made a tremendous impact on my executive development, providing me with the reassurances that I have needed along the way to feel confident in my approach.“

“In short, Jeni is extraordinarily impactful to our brand and very rewarding to work with.  From day-to-day guidance of campaign execution to leading our team through five-year brand strategy, her breadth of business and CPG knowledge makes her an invaluable resource.  There is seemingly no marketing-related problem she hasn’t dealt with in her impressive career.  The grace in which she partners with me to not only work through challenges, but also teach me her process is truly remarkable.”

Consistency is Key

While a single month can be helpful, it’s important to understand developing as a brand professional takes time. In our experience, coaching clients achieve their developmental goals within 12-18 months, though many continue to receive significant benefit and choose to remain with the program longer.

Who It’s For

Mid-career brand marketing professionals (typically Brand Managers, Sr. Brand Managers, and Brand Directors) who are being invested in as top talent or who have strong potential and are highly coachable.  To the extent possible, groups will be formed with similar seniority and capabilities.

How It Works

Groups of 3-5 mid-career brand marketing professionals are formed for a unique development experience that includes a monthly group coaching session, a monthly 1:1 coaching session, and a collection of other tools and exercises.  Since it is vital for participants to learn from each other’s experience without fear of vulnerability in front of coworkers, we strive to group participants from other non-competing companies (confidentiality always applies). All sessions are conducted via Zoom allowing access to marketing expertise from anywhere in the world.  Email support before & after sessions is included to ensure all questions are answered and specific needs are addressed.

What’s Included

• Monthly online group coaching sessions
• Monthly online 1:1 coaching sessions
• Development of and progress on a personalized Individual Development Plan
• Review and feedback of a key presentation
• Template for managing 1:1s with your boss
• Annual collection & shareout of 360 feedback from the people you work with to identify blindspots and help address them
• Monthly development exercises
• The power of a group of peers, learning and growing together with trust and discretion
• An action item tracker to ensure accountability and measure progress

Potential Topics to Cover

• Leading through influence & managing without a title
• How to collaborate with cross functional partners to advance ideas
• Executive presence—top tips for success
• Answers to your brand management questions
• Talent development and people management
• Tools for time management
• Accelerating your career
• Managing up
• Best practices for leading teams
• Secrets to successful new product innovation
• Courage in your POV
• And more!

Some of the Benefits You’ll Receive

FOR PARTICIPANTS

• Professional growth including a personalized Individual Development Plan
• Improved functional brand management skills
• Accelerated career growth
• Answers to questions they may not feel comfortable asking their managers
• Accountability to achieve goals
• Understanding of how others face similar challenges without having to be vulnerable with coworkers
• The confidence that comes from having expert guidance
• The comfort that comes from having a mentor

FOR EMPLOYERS

• Accelerated team member development
• Unlocked potential of top talent
• Better work product
• More free time for senior leaders
• Increased employee loyalty & retention

What Our Clients Say

“I am profoundly grateful for the partnership that I have with Jeni.  She has been an instrumental sounding board, collaborator, and mentor.  Jeni listens with an objective ear and humility.  Her advice is thoughtful and well balanced. She speaks candidly and I can always count on her to challenge me to look at things from a different angle.  She finds the things that are hidden in my blind spots. I am always impressed by how quickly she can distill information, pull from her own experiences or insights, and come up with helpful nuggets to consider or a new framework. Jeni has made a tremendous impact on my executive development, providing me with the reassurances that I have needed along the way to feel confident in my approach.“

“In short, Jeni is extraordinarily impactful to our brand and very rewarding to work with.  From day-to-day guidance of campaign execution to leading our team through five-year brand strategy, her breadth of business and CPG knowledge makes her an invaluable resource.  There is seemingly no marketing-related problem she hasn’t dealt with in her impressive career.  The grace in which she partners with me to not only work through challenges, but also teach me her process is truly remarkable.”

Consistency is Key

While a single month can be helpful, it’s important to understand developing as a brand professional takes time. In our experience, coaching clients achieve their developmental goals within 12-18 months, though many continue to receive significant benefit and choose to remain with the program longer.